Market Entry Planning

Route-to-market planning for Taiwan companies entering ASEAN, North America, or EU — channel selection, partner screening criteria, and phased rollout sequencing.

Market Entry Planning
Format
Consulting engagement
Duration
6–8 weeks
Location
Hybrid — Taipei sessions plus remote stakeholder interviews
Pricing basis
From NT$240,000
Provider
Export strategy team led by a former trade association program director

Who this is for

Companies that have completed initial export trials and need a structured plan for sustained market presence.

What you receive

Market entry roadmap with channel recommendations, partner evaluation framework, and quarterly milestone schedule.

Scope

Competitive landscape review, channel comparison, distributor or agent criteria, pricing considerations, and first-year activity calendar.

Included

  • Stakeholder interviews with sales and operations leads
  • Channel option analysis with pros and cons for your product type
  • Partner screening checklist and interview guide
  • 12-month rollout calendar with decision gates

Not included

  • Direct partner introductions or brokerage
  • Market research surveys or paid data subscriptions
  • Advertising or trade show booth management

Process

  1. Discovery sessions to understand current export experience
  2. Desk research on target market channels and competitors
  3. Draft roadmap review with your team
  4. Final plan delivery and handoff session

How to prepare

Share prior export sales data, existing partner contacts, and any market research already purchased.

Constraints

Planning covers one primary market per engagement.

Next step: Describe your target market and current export stage via our contact form. Contact us or review our assessment process.