Case note: Precision sensor exporter entering Germany
A Taoyuan-based sensor manufacturer received interest from three European distributors within two months. Leadership wanted to appoint all three to maximize coverage. Our planning engagement mapped territory overlaps and recommended a phased approach: one exclusive partner for DACH region in year one, with performance gates before expanding to Benelux.
We delivered a partner screening checklist covering technical support capacity, existing conflicting brands, and after-sales response times. The client used it to eliminate one candidate whose service network could not support their calibration requirements. The chosen distributor placed a first PO eight months after contract signing — slower than the CEO hoped, but with aligned service commitments documented upfront.